Privacy Policy

Effective Date: April 23, 2026
Last Updated: April 23, 2026

This website is intended only for adults age 21 and older. By using this website, you represent that you are at least 21 years old or are using the website under the supervision of a parent or legal guardian where legally permitted.

Who We Are

Rock & Roll Industries, LLC, doing business as Rock ’n’ Roll Firearms (“we,” “us,” or “our”), operates the website rocknrollfirearms.store.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, create an account, place an order, submit a form, contact us, or otherwise interact with us online.

Information We Collect

We may collect the following categories of information:

Information You Provide Directly

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Account login details
  • Order information
  • Messages submitted through contact forms, email, or other communications
  • Comments, reviews, or other content you choose to post
  • Any other information you voluntarily provide to us

Transaction and Order Information

If you place an order, request a quote, submit FFL-related information, or contact us about a product or transfer, we may collect information related to:

  • Products ordered or requested
  • Order history
  • Shipping and delivery details
  • Payment status
  • Transfer-related information needed to complete lawful firearms transactions
  • Customer service records related to your purchase or inquiry

Automatically Collected Information

When you use our website, we may automatically collect certain technical information, such as:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referring website
  • Pages visited
  • Date and time of visits
  • Site activity and usage information
  • Cookie and similar technology data

Age Restriction

This website is not intended for or designed for use by anyone under 21 years of age.

By using this website, you represent that you are at least 21 years old or are otherwise using the website only in a manner permitted by applicable law. We do not knowingly collect personal information from anyone under 21 through this website.

Firearms and Age-Restricted Products

Our website may advertise, offer, or facilitate the sale of firearms, serialized components, and other age-restricted or regulated products.

We collect and use customer information as reasonably necessary to:

  • Process orders
  • Verify order details
  • Coordinate shipment
  • Comply with federal, state, and local laws
  • Communicate regarding lawful transfer requirements
  • Prevent fraud, abuse, or unlawful transactions

All firearms must ship to a valid Federal Firearms Licensee (FFL) where required by law. We may collect and share the information needed to complete those transactions lawfully.

How We Use Your Information

We may use your information to:

  • Operate, maintain, and improve our website
  • Create and manage customer accounts
  • Process orders, payments, and refunds
  • Coordinate shipments, transfers, and deliveries
  • Communicate with you about orders, products, services, or customer support requests
  • Verify information submitted through the website
  • Detect, prevent, or investigate fraud, abuse, security incidents, or unlawful activity
  • Comply with legal, regulatory, tax, accounting, and recordkeeping obligations
  • Send marketing emails or promotional messages where permitted by law
  • Monitor website performance, analytics, and user experience

Payment Processing

We do not store full payment card information on our website unless specifically stated otherwise by the payment processor integration you use. Payments are typically processed by third-party payment processors or gateways. Those providers may collect, process, and store payment-related information according to their own privacy policies and terms.

You should identify your actual provider(s) here, such as:

  • [Insert payment processor name]
  • [Insert gateway name]
  • [Insert invoicing or checkout provider, if applicable]

Shipping, Transfers, and Fulfillment

To complete orders, we may share customer information with:

  • Shipping carriers
  • FFL dealers receiving shipments or transfers
  • Distributors, wholesalers, or fulfillment partners involved in lawful order fulfillment
  • Service providers that help us manage shipping, order tracking, fraud prevention, or customer communication

We only share information reasonably necessary to complete the transaction, fulfill the order, comply with legal requirements, or protect our business and customers.

Cookies and Similar Technologies

We may use cookies, pixels, local storage, and similar technologies to:

  • Keep you logged in
  • Remember your preferences
  • Maintain shopping cart and checkout functionality
  • Measure site traffic and performance
  • Improve user experience
  • Support security and fraud prevention
  • Deliver or measure advertising, where used

WordPress and Login Cookies

If you leave a comment on our site, you may opt in to saving your name, email address, and website in cookies. These cookies are for your convenience and may last for up to one year.

If you visit our login page, a temporary cookie may be set to determine whether your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, cookies may be set to save your login information and screen display preferences. Login cookies may last for two days, and screen option cookies may last for up to one year. If you select “Remember Me,” your login may persist for two weeks. If you log out, login cookies will be removed.

If you edit or publish content, an additional cookie may be saved in your browser. This cookie includes no personal data and may expire after one day.

You may be able to control cookies through your browser settings, but disabling cookies may affect how the website functions.

Analytics, Advertising, and Third-Party Tools

We may use third-party tools and services to help operate our website and understand how visitors use it. These may include:

  • Website analytics providers
  • Spam detection tools
  • Security and anti-fraud tools
  • Email marketing providers
  • Customer communication tools
  • Embedded content providers
  • Ecommerce, checkout, or extension providers

These services may collect information directly from your browser or device and may use cookies or similar technologies under their own policies.

If you use specific tools, name them here, for example:

  • Google Analytics
  • Meta Pixel
  • WooCommerce
  • Akismet
  • Mailchimp
  • [Any other plugins or services you actually use]

Comments

When visitors leave comments on the site, we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to help with spam detection.

An anonymized string created from your email address may be provided to the Gravatar service to determine whether you are using it. After approval of your comment, your profile picture may be visible publicly with your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data, such as EXIF GPS data. Visitors to the website may be able to download and extract location data from images posted on the site.

Embedded Content From Other Websites

Articles, pages, or products on this site may include embedded content such as videos, images, maps, social media posts, or articles. Embedded content from other websites behaves exactly as if you visited the other website directly.

Those third-party websites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with that content according to their own privacy policies.

Who We Share Your Information With

We may share your information with:

  • Payment processors and gateways
  • Shipping carriers and logistics providers
  • Receiving FFLs and transfer-related parties where legally required or transactionally necessary
  • Ecommerce platform providers and plugin/service vendors
  • Hosting providers, website support providers, and security vendors
  • Analytics, advertising, and communications providers
  • Professional advisors such as accountants, auditors, legal counsel, or insurers
  • Government, law enforcement, or regulatory authorities when required by law or to protect our rights, customers, or business

We do not sell personal information for money in the ordinary meaning of that phrase. However, some privacy laws may define “sale” or “sharing” more broadly, especially in the context of advertising or analytics technologies.

How Long We Retain Your Information

We retain personal information for as long as reasonably necessary to:

  • Provide services
  • Complete transactions
  • Maintain business and tax records
  • Comply with legal and regulatory obligations
  • Resolve disputes
  • Enforce our agreements
  • Protect against fraud or abuse

Comments and their metadata may be retained indefinitely so we can recognize and approve follow-up comments automatically.

If users register on our website, we store the personal information provided in their user profile. Users can see, edit, or delete their personal information at any time, except usernames may not be changeable. Website administrators can also access and edit that information.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Request a copy of your data
  • Object to or limit certain uses of your information
  • Opt out of certain marketing communications

These rights are subject to legal exceptions and obligations, including information we must retain for administrative, legal, security, tax, firearms-transfer, or compliance purposes.

To make a privacy request, contact us at:

Email: [Insert Email Address]
Mailing Address: [Insert Business Mailing Address]

Password Resets

If you request a password reset, your IP address may be included in the reset email.

Data Security

We use reasonable administrative, technical, and organizational measures to help protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

This website is not intended for or designed for use by anyone under 21 years of age. We do not knowingly collect personal information from anyone under 21 through this website. If you believe someone under 21 has provided personal information to us, please contact us so we can review and delete it as appropriate.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the “Last Updated” date above. Your continued use of the website after changes are posted means you accept the revised policy, to the extent permitted by law.

Contact Us

Rock & Roll Industries, LLC
DBA Rock ’n’ Roll Firearms
Email: info@rnrfirearms.com
Phone: (816) 226-8656
Website: rocknrollfirearms.store